One of the most critical keys to social media marketing is being in touch with your audience, and being real. It’s a big problem if your audience doesn’t feel you’re authentic and they can’t relate to you. But how much of yourself should you reveal on social media? How much of yourself should be a mystery to your audience?
Getting Personal With Social Media Marketing
One article on Entrepreneur tackled this question, and the title of the article was “how to present your complex self on social media.” The woman who wrote the article, Tori Gerbig, a CEO of her own company, said she struggled with how to present herself with her social media marketing. One of the most important questions she grappled with is how personal do you get with your social media campaign?
Gerbig knows how crucial it is to have a social media campaign in today’s day and age. “Data confirms that global internet users are spending more time on social media sites than ever before – currently averaging 135 minutes per day.”
Many people have two social media accounts, a personal account, and one for your business. And many like to blend the two together with social media platforms like Instagram and Twitter. By mixing her personal and professional life together on Twitter and Instagram pages, Gerbig says she has over 36,000 subscribers and says she gets a lot of business coming her way through Instagram.
And indeed, being honest is essential because she says, “When it comes to social media, authenticity is a virtue, not a liability,” and she cited a survey that said that anywhere between 80 to 90% of customers in America appreciate brands that are real and authentic.
But how honest should we be on social media? And should we hold some things back?
Honest Social Media
Indeed, you don’t have to confess your entire life through social media to be authentic and real. There’s a saying that without mystery there is no love affair, and you certainly don’t have to give away the store with your social media marketing. At the same time, it’s not recommended to exaggerate or stretch the truth with your social media marketing either.
As Brit explains, “There’s a fine line between speaking openly and oversharing, and it falls somewhere different for every social media user.” Again, mystery can work in your favor. When playing cards, you don’t want to immediately show your whole hand. With your personal campaign, go with your gut on how much to reveal, and what to leave out. (In creating art, what you leave out is just as important as what you leave in.)
Forbes also listed some excellent pointers about staying honest with your brand on social media. They quote Warren Buffet as saying, “Take the high road; it’s far less crowded.”
They also mention that “authenticity gets you through,” and that being authentic can inspire your audience during good and bad times. As one executive explains, “When you treat people with dignity and respect, even the hard truth can be inspiring.”